The Chorao Farmer participated in a day-long workshop organized by Botanical Society of Goa in association with the International Centre-Goa with part sponsorship by NABARD to address biggest issue that farmers face in achieving profitability: Marketing of their produce.
Experiments at our Club over the last have shown that it is possible to sell produce profitably if a long-term strategy to employ non-conventional methods is put in place. To illustrate and share our experiences for the benefit of other farmers in Goa, the process of this approach was explained. The example that we used was of our popular “AAMche Mancurad Mangoes” experiment, which was described by Mr. Premanand Mahambare, President of the Chorao Farmers’ Club of Chodan-Madel and Mr Jaganath Pai who is a mango-growing member of the Club.
See coverage here (via TargetGoa)
The Chorao Farmers Club has undertaken a new initiative expand its marketing of produce from member farmers. We believe that for India’s development to be more equitable than recently, more farmers need to be encouraged to become entrepreneurs in the food business.
Mukund Khandeparkar is one such farmer, who has decides to invest in a cottage-scale unit to process his own traditionally grown organic Goan cashew. The first experiments in this have been quite successful, though Mukund sees this as a part of a process that will create even more improvement in his family’s farm business model. Supported by his brothers and his family he has set up a small enterprise to process the cashew, which is sold via the Chorao Island Farmers Club brand and also from his own retail store.
The initial results of the experiment have been extremely promising with some success with direct retail sales, sales via supermarkets and also sales to a 5-star hotel client in Goa.
We’re happy to report that following much higher demand for our mangoes, we decided to double the number of boxes planned for Chorao Mancurad customers this year. Thanks to this support, our farmers also have also benefited considerably greater returns from participating in this initiative.
We look forward to the 2012 season and hopefully delivering to even more happy Mancurad lovers.
The Mancurad mango season is now underway, so we’d like to begin with a forecast for this year’s crop based on the early trends we are seeing…
The seasonal irregularities — late monsoon, cooler spring and presence of dew — has adversely affected the Mancurad crop this year. The primary difference is that the mangoes have been delayed (ripening only by end April, instead of early to mid April), but also the size of the mangoes had been smaller than usual.
This means that we have more mangoes in the Small category than in the Medium (Regular) category this year, and that the Large (Jumbo) mangoes are extremely rare compared to last year.
The good news is that the Chorao Mancurad mangoes are as delicious as ever. And because we have even more farmers joining in, they are going to be available in larger quantities than we’d planned.
Call the Chorao Farmers Club on +91-95525-25260 to book yours.
The pricing for this season will be as follows:
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Small Rs 265/- per dozen
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Medium (Regular) Rs 335/- per dozen and
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Large (Jumbo) Rs 430/- per dozen (if available).
Posted in Events on 28. Apr, 2011
We’re at the Konkan Fruit Festival from April 29th to May 1st (Friday to Sunday) with a wide variety of fruits and fruit products.
Do drop in and visit. Its at the Campal Promenade (opp old GMC bldg), from 9AM to 9PM.
We’ve had a lot of enquiries about Aamcho Chorao Mancurad Mangoes starting January 16th, so we thought that we’d share our plans with you…
1. First the bad news :-S. Our mangoes will be a little late because of the climate that we’ve had this year and are expected only around April 25th.
2. However, there is good news too 
. We will increase our supply of mangoes available for sale to 800 (1-dozen) boxes available to Mancurad fans from Goa and we will NOT have a 4-box limit like last time.
3. We’re opening up our orchards to you. Several of our customers last year mentioned an interest in visiting our organic mango orchards in Chorao. We had our first visit on Sunday, 27th March and are going to be having more weekend visits as the mangoes ripen (from April 10th onwards).
Please contact us if you’d like to be a part of these 4 hour excursions – Adults Rs. 100 and children below 12yrs FREE.
4. You can book now. Bookings for your mangoes are opening on April 1 (not an April Fool’s joke) and you can call us on +91-95525-25260 to book yours. Please keep in mind that deliveries will be on a first-come, first-served basis AFTER April 25th only.
5. Our Mancurad mangoes 
are still delicious, 100% naturally ripened, 100% organic, affordable and delivered to your doorstep. As usual, our prices will remain FIXED for the entire season —
Small Rs 265/- per dozen
Medium (Regular) Rs 335/- per dozen and
Large (Jumbo) Rs 430/- per dozen (subject to availability).
