New Product: Organic Chorao Cashewnuts

The Chorao Farmers Club has undertaken a new initiative expand its marketing of produce from member farmers. We believe that for India’s development to be more equitable than recently, more farmers need to be encouraged to become entrepreneurs in the food business.

Mukund Khandeparkar is one such farmer, who has decides to invest in a cottage-scale unit to process his own traditionally grown organic Goan cashew. The first experiments in this have been quite successful, though Mukund sees this as a part of a process that will create even more improvement in his family’s farm business model. Supported by his brothers and his family he has set up a small enterprise to process the cashew, which is sold via the Chorao Island Farmers Club brand and also from his own retail store.

The initial results of the experiment have been extremely promising with some success with direct retail sales, sales via supermarkets and also sales to a 5-star hotel client in Goa.