Learning Innovative Marketing for Small Farmers in Goa

The Chorao Farmer participated in a day-long workshop organized by Botanical Society of Goa in association with the International Centre-Goa with part sponsorship by NABARD to address biggest issue that farmers face in achieving profitability: Marketing of their produce.

Experiments at our Club over the last have shown that it is possible to sell produce profitably if a long-term strategy to employ non-conventional methods is put in place. To illustrate and share our experiences for the benefit of other farmers in Goa, the process of this approach was explained. The example that we used was of our popular “AAMche Mancurad Mangoes” experiment, which was described by Mr. Premanand Mahambare, President of the Chorao Farmers’ Club of Chodan-Madel and Mr Jaganath Pai who is a mango-growing member of the Club.

See coverage here (via TargetGoa)